10 Jun 2021
Whether you’re a student that will soon graduate or one that’s already got a job but wouldn’t mind exploring elsewhere, there is one social media platform that you should have. No, not Instagram or TikTok, but LinkedIn. LinkedIn is “the world's largest professional network on the internet,” that can be used “to find the right job or internship, connect and strengthen professional relationships.” It can be easily accessed via your desktop computer, laptop or mobile app. LinkedIn is a very good app to help you look for jobs and also serves as a platform for recruiters to get to know you and contact you if there’s a vacancy you could fill.
One of LinkedIn’s features is that it serves as an online CV that potential employers can check out. That’s why it’s useful to have a LinkedIn profile! Here, you’ve several details listed about yourself and could potentially lead you to great opportunities and jobs. It also acts as a window to observe and learn from the leading figures in your chosen industry whilst building a professional online presence.
This is what people checking out first. Pick a photo that’s professional and in high-resolution. Graduation photos are always a good idea but try to stay away from group photos and selfies! We’re aiming at professional. Keep in mind that this picture has to show that you’re approachable – don’t forget to smile! You will be able to adjust the colours on your photo for optimum effect by using LinkedIn’s filter function but stick to those filters – don’t use any Snapchat filters. You can also have a cover photo – keep it professional and relevant – remember this doesn’t have the same vibe as Facebook.
Use LinkedIn to talk about yourself and display your achievements. Set your goals and see how you can convey that interest, whilst catching the attention of any recruiters. Come up with a great and strong pitch – you’re trying to sell yourself! A good tip is to use keywords that recruiters or others are likely to search for and sum it up in around 50–100 words. Moreover, keep your posts interesting and related to your job growth and experience!
It’s like your online CV so you’ll have all work experience listed here. We’re not just talking about just work, but also studies and voluntary work experiences. It’s an opportunity to showcase your fields of study and skills that you achieved during your past experiences. However, don’t overdo it – select the education that’s relevant to your field and the ones that you're proud of. It’s okay to show off your skills, so add media to show your works in progress or achievements. When going through the list, don’t just mention what you did but also how did it affect you and what you learnt. Once you’re done, go over it again to ensure that there aren’t any typos or spelling mistakes.
How about a thumbs up? Former colleagues can post testimonials to your profile page to confirm your skills, adding more credibility to your page. Furthermore, LinkedIn connections can endorse your skills to continue clarifying your talent. Of course, any potential recruiter can view these comments, meaning that you could have people vouching for you!
A lot of companies list job openings on LinkedIn. By selecting job alerts and turning on the job-search function, recruiters will know that you are keen on finding a new job. If you’re still a student looking for experience, you can check out LinkedIn’s student portal to discover any internships and graduate jobs that are going around. Having this function turned on, you will also be able to test the market and see what kinds of jobs there are and what salaries they are offering.